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환경과 건강을 생각합니다. 테이스터

[vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”2″ bottom_padding=”0″ overlay_alpha=”0″ gutter_size=”3″ shift_y=”3″][vc_column column_width_percent=”100″ overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/1″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column_inner column_width_percent=”100″ gutter_size=”2″ overlay_alpha=”50″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/1″][vc_custom_heading heading_semantic=”h5″ text_size=”fontsize-204116″ text_height=”fontheight-357766″ text_space=”fontspace-111509″ text_weight=”300″]환경과 건강을 생각합니다.
테이스터 브랜드 리뉴얼[/vc_custom_heading][vc_column_text](주) 에이치엠 디지털은 1987년에 설립된 주방용, 휴대용 계측기 및 무선 시스템을 제조하는 기업입니다. 특히 가정용 계측기 분야에서 해외시장으로의 확장을 위한 브랜딩 리뉴얼 작업이 필요 하였습니다. 국내 브랜드명인 기미상궁을 영문명 브랜드 리네이밍 Renaming 이 필요하였고, 전반적인 아이덴터티 브랜드 업무가 시작되었습니다.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ medium_visibility=”yes” mobile_visibility=”yes” shift_y=”0″][vc_column_inner column_width_percent=”100″ gutter_size=”1″ overlay_alpha=”50″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/6″][vc_separator sep_color=”color-prif” icon_position=”left” el_height=”2px”][vc_empty_space empty_h=”0″][vc_custom_heading text_size=”fontsize-160000″ text_font=”font-762333″ text_weight=”600″ text_transform=”uppercase”]Client[/vc_custom_heading][vc_custom_heading heading_semantic=”p” text_size=”fontsize-160000″ text_space=”fontspace-286811″ text_font=”font-762333″ text_weight=”200″ text_transform=”uppercase”]HM Digital Ltd.[/vc_custom_heading][/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”1″ overlay_alpha=”50″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/6″][vc_separator sep_color=”color-prif” icon_position=”left” el_height=”2px”][vc_empty_space empty_h=”0″][vc_custom_heading text_size=”fontsize-160000″ text_font=”font-762333″ text_weight=”600″ text_transform=”uppercase”]BX Plan[/vc_custom_heading][vc_custom_heading heading_semantic=”p” text_size=”fontsize-160000″ text_space=”fontspace-286811″ text_font=”font-762333″ text_weight=”200″ text_transform=”uppercase”]Seungphil Sim[/vc_custom_heading][/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”1″ overlay_alpha=”50″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/6″][vc_separator sep_color=”color-prif” icon_position=”left” el_height=”2px”][vc_empty_space empty_h=”0″][vc_custom_heading text_size=”fontsize-160000″ text_font=”font-762333″ text_weight=”600″ text_transform=”uppercase”]BX Design[/vc_custom_heading][vc_custom_heading heading_semantic=”p” text_size=”fontsize-160000″ text_space=”fontspace-286811″ text_font=”font-762333″ text_weight=”200″ text_transform=”uppercase”]Toaster[/vc_custom_heading][/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”1″ overlay_alpha=”50″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/6″][vc_separator sep_color=”color-prif” icon_position=”left” el_height=”2px”][vc_empty_space empty_h=”0″][vc_custom_heading text_size=”fontsize-160000″ text_font=”font-762333″ text_weight=”600″ text_transform=”uppercase”]Product Design[/vc_custom_heading][vc_custom_heading heading_semantic=”p” text_size=”fontsize-160000″ text_space=”fontspace-286811″ text_font=”font-762333″ text_weight=”200″ text_transform=”uppercase”]Olto Ltd.[/vc_custom_heading][/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”1″ overlay_alpha=”50″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/6″][vc_separator sep_color=”color-prif” icon_position=”left” el_height=”2px”][vc_empty_space empty_h=”0″][vc_custom_heading text_size=”fontsize-160000″ text_font=”font-762333″ text_weight=”600″ text_transform=”uppercase”]Category[/vc_custom_heading][vc_custom_heading heading_semantic=”p” text_size=”fontsize-160000″ text_space=”fontspace-286811″ text_font=”font-762333″ text_weight=”200″ text_transform=”uppercase”]UX, Print[/vc_custom_heading][/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”1″ overlay_alpha=”50″ medium_visibility=”yes” medium_width=”0″ mobile_visibility=”yes” shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/6″][vc_separator sep_color=”color-prif” icon_position=”left” el_height=”2px”][vc_empty_space empty_h=”0″][vc_custom_heading text_size=”fontsize-160000″ text_font=”font-762333″ text_weight=”600″ text_transform=”uppercase”]Updated[/vc_custom_heading][vc_custom_heading heading_semantic=”p” text_size=”fontsize-160000″ text_space=”fontspace-286811″ text_font=”font-762333″ text_weight=”200″ text_transform=”uppercase”]2015.12.23[/vc_custom_heading][/vc_column_inner][/vc_row_inner][vc_empty_space empty_h=”1″][/vc_column][/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”0″ bottom_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”-1″][vc_column column_width_percent=”100″ align_horizontal=”align_center” overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/1″][vc_single_image media=”45805″ media_width_use_pixel=”yes” alignment=”center” media_width_pixel=”1160″][/vc_column][/vc_row][vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”-3″][vc_column column_width_percent=”100″ align_horizontal=”align_center” overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/1″][vc_row_inner][vc_column_inner column_width_percent=”100″ gutter_size=”1″ overlay_alpha=”50″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/4″][vc_icon icon=”fa fa-clipboard3″ size=”fa-3x” text_size=”fontsize-160000″ text_font=”font-762333″ text_weight=”600″ text_reduced=”yes” title=”OVERVIEW” link=”url:%23overview||”]테이스터 제품 특징을 직관적으로 설명할 수 있는 새로운 아이덴터티 디자인이 필요하였습니다.[/vc_icon][/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”1″ overlay_alpha=”50″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/4″][vc_icon icon=”fa fa-lightbulb” size=”fa-3x” text_size=”fontsize-160000″ text_font=”font-762333″ text_weight=”600″ text_reduced=”yes” title=”IDEATION” link=”url:%23ideation||”]건강한 맛을 측정하며 건강한 식문화를 만들어가는 자연 친화적인 디자인을 만들고 싶었습니다.[/vc_icon][/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”1″ overlay_alpha=”50″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/4″][vc_icon icon=”fa fa-tools” size=”fa-3x” text_size=”fontsize-160000″ text_font=”font-762333″ text_weight=”600″ text_reduced=”yes” title=”LOGO DESIGN” link=”url:%23logo-design||”]영문 TASTER의 T 와 타이포그라피와 청정 물방울로 테이스터 로고 디자인이 완성되었습니다.[/vc_icon][/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”1″ overlay_alpha=”50″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/4″][vc_icon icon=”fa fa-layers2″ size=”fa-3x” text_size=”fontsize-160000″ text_font=”font-762333″ text_weight=”600″ text_reduced=”yes” title=”UTILIZATION” link=”url:%23utilization||”]완성된 테이스터의 로고 디자인과 아이덴터티는 다양한 형태로 활용 및 확장되었습니다.[/vc_icon][/vc_column_inner][/vc_row_inner][vc_empty_space empty_h=”4″ medium_visibility=”yes” mobile_visibility=”yes”][/vc_column][/vc_row][vc_row row_height_percent=”0″ back_image=”45826″ back_repeat=”repeat” overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ back_size=”auto” row_name=”Overview”][vc_column width=”1/1″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column_inner column_width_percent=”100″ align_horizontal=”align_center” style=”dark” gutter_size=”2″ overlay_alpha=”50″ medium_width=”0″ align_mobile=”align_left_mobile” shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/1″][vc_empty_space empty_h=”3″ medium_visibility=”yes” mobile_visibility=”yes”][vc_custom_heading heading_semantic=”h5″ text_size=”fontsize-204116″ text_height=”fontheight-357766″ text_space=”fontspace-111509″ text_weight=”300″ subheading=”해외 B2C 시장으로의 진출을 위해 해외 소비자가 쉽게 이해할 수 있고,
직관적으로 제품의 대한 1차적인 설명이 가능한 로고 디자인이 필요하였습니다.”]제품특징을 직관적으로 설명할 수 있는 아이덴터티 디자인[/vc_custom_heading][vc_empty_space empty_h=”1″ medium_visibility=”yes” mobile_visibility=”yes”][/vc_column_inner][/vc_row_inner][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column_inner column_width_percent=”100″ align_horizontal=”align_center” style=”dark” gutter_size=”3″ overlay_alpha=”50″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/1″][vc_single_image media=”45817″ media_width_use_pixel=”yes” alignment=”center” media_width_pixel=”629″][/vc_column_inner][/vc_row_inner][vc_empty_space empty_h=”4″ medium_visibility=”yes” mobile_visibility=”yes”][vc_empty_space empty_h=”1″ desktop_visibility=”yes”][/vc_column][/vc_row][vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ row_name=”Ideation”][vc_column width=”1/1″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”0″ shift_y=”0″][vc_column_inner column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”2″ overlay_alpha=”50″ medium_width=”0″ align_mobile=”align_left_mobile” shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/1″][vc_empty_space empty_h=”3″ medium_visibility=”yes” mobile_visibility=”yes”][vc_custom_heading heading_semantic=”h5″ text_size=”fontsize-204116″ text_height=”fontheight-357766″ text_space=”fontspace-111509″ text_weight=”300″ sub_reduced=”yes” subheading=”해외시장에서 해외 고객들이 쉽게 이해할 수 있도록 한 줄로 설명될 수 있는 캐치프레이즈
Catchphrase 를 선정한 이후에 본격적인 브랜딩 네이밍과 메타포를 기획하게 되었습니다.”]짜고, 달지 않은 건강한 맛을 측정하는 건강한 식문화를 만들어 나갑니다.[/vc_custom_heading][/vc_column_inner][/vc_row_inner][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”-1″][vc_column_inner column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/1″][vc_single_image media=”45836″ media_width_percent=”100″ alignment=”center”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column width=”1/1″][vc_separator icon_position=”left”][/vc_column][/vc_row][vc_row row_height_percent=”0″ back_image=”45846″ back_position=”center top” parallax=”yes” overlay_alpha=”50″ gutter_size=”0″ shift_y=”2″ css=”.vc_custom_1452529463677{padding-bottom: 0px !important;}” row_name=”Logo Design”][vc_column column_width_percent=”100″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ gutter_size=”0″ medium_width=”0″ shift_x=”0″ shift_y=”3″ z_index=”0″ width=”1/1″][vc_row_inner][vc_column_inner column_width_percent=”100″ style=”dark” gutter_size=”2″ overlay_alpha=”50″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/3″][vc_custom_heading heading_semantic=”h5″ text_size=”fontsize-204116″ text_height=”fontheight-357766″ text_space=”fontspace-111509″ text_weight=”300″]타이포그라피와 물방울을 이용한 가정용 염도계, 당도계 브랜드 테이스터 Taster 로고 디자인[/vc_custom_heading][vc_empty_space empty_h=”1″ medium_visibility=”yes” mobile_visibility=”yes”][vc_column_text]테이스터의 대표 알파벳 T를 기준으로 자연 친화적인 로고 디자인을 이끌어내기 위해 자연림에서 영감을 얻은영문 TASTER의 타이포그라피와 물방울로 테이스터의 로고 디자인은 완성되었습니다.[/vc_column_text][/vc_column_inner][vc_column_inner column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”2/3″][vc_single_image media=”45848″ media_width_use_pixel=”yes” alignment=”center” media_width_pixel=”222″][vc_empty_space empty_h=”2″ desktop_visibility=”yes”][/vc_column_inner][/vc_row_inner][vc_empty_space empty_h=”4″ medium_visibility=”yes” mobile_visibility=”yes”][/vc_column][/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”2″ bottom_padding=”2″ overlay_alpha=”0″ gutter_size=”3″ shift_y=”0″ row_name=”Utilization”][vc_column column_width_percent=”100″ overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/1″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”0″ shift_y=”-2″][vc_column_inner column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”2″ overlay_alpha=”50″ medium_width=”0″ align_mobile=”align_left_mobile” shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/1″][vc_empty_space empty_h=”3″ medium_visibility=”yes” mobile_visibility=”yes”][vc_custom_heading heading_semantic=”h5″ text_size=”fontsize-204116″ text_height=”fontheight-357766″ text_space=”fontspace-111509″ text_weight=”300″ subheading=”선정된 슬로건을 기준으로 만들어진 로고 아이덴터티 디자인은
제품, 패키지, 스테이셔너리, 프로모션 티셔츠와 같은 형태로 활용되어
테이스터만의 새로운 브랜드 경험과 철학을 만들어냅니다.”]소비자가 쉽게 이해할 수 있도록 픽토그램을 이용한 테이스터 제품[/vc_custom_heading][/vc_column_inner][/vc_row_inner][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”1″][vc_column_inner column_width_percent=”100″ gutter_size=”2″ overlay_alpha=”50″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/1″][vc_single_image media=”45859″ media_width_percent=”100″ alignment=”center” border=”yes”][vc_single_image media=”45860″ media_width_percent=”100″ alignment=”center” border=”yes”][vc_single_image media=”45861″ media_width_percent=”100″ alignment=”center” border=”yes”][vc_single_image media=”45862″ media_width_percent=”100″ alignment=”center” border=”yes”][vc_single_image media=”45863″ media_width_percent=”100″ alignment=”center” border=”yes”][vc_single_image media=”45864″ media_width_percent=”100″ alignment=”center” border=”yes”][vc_single_image media=”45865″ media_width_percent=”100″ alignment=”center” border=”yes”][vc_single_image media=”45866″ media_width_percent=”100″ alignment=”center” border=”yes”][vc_single_image media=”45867″ media_width_percent=”100″ alignment=”center” border=”yes”][vc_single_image media=”45868″ media_width_percent=”100″ alignment=”center” border=”yes”][/vc_column_inner][/vc_row_inner][vc_empty_space empty_h=”4″ medium_visibility=”yes” mobile_visibility=”yes”][/vc_column][/vc_row]

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