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두산베어스 2014 캐치프레이즈

[vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”2″ bottom_padding=”2″ overlay_alpha=”0″ gutter_size=”3″ shift_y=”3″ row_name=”Overview”][vc_column column_width_percent=”100″ overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/1″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column_inner column_width_percent=”100″ gutter_size=”2″ overlay_alpha=”50″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/3″][vc_custom_heading heading_semantic=”h5″ text_size=”fontsize-204116″ text_height=”fontheight-357766″ text_space=”fontspace-111509″ text_weight=”300″]두산스러움을 표현하다.
두산베어스 캐치프레이즈
2014[/vc_custom_heading][/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”1″ overlay_alpha=”50″ medium_visibility=”yes” medium_width=”0″ mobile_visibility=”yes” align_mobile=”align_left_mobile” shift_x=”0″ shift_y=”0″ z_index=”0″ width=”2/3″][vc_column_text]두산 베어스는 매년 선수들과 팬들이 하나가 될 수 있는 새로운 캐치프레이즈 Catchphrase 와 아이덴터티 Identity 를 선보입니다. 2014년 캐치프레이즈의 시작은 “두산 베어스 열성팬들이 생각하는 두산스러움이란 ?” 이라는 질문에서 부터 시작 되었습니다. 두산 베어스 고유의 색깔을 갖는 일관성과 기존 캐치프레이즈 아이덴터티와는 다른 새로운 디자인을 고민하였습니다. 또한 마케팅에 필요한 홍보물과 MD 상품 디자인에 확장이 가능할 수 있도록 기획하게 되었습니다.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ medium_visibility=”yes” mobile_visibility=”yes” shift_y=”0″][vc_column_inner column_width_percent=”100″ gutter_size=”1″ overlay_alpha=”50″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/6″][vc_separator sep_color=”color-prif” icon_position=”left” el_height=”2px”][vc_empty_space empty_h=”0″][vc_custom_heading text_size=”fontsize-160000″ text_font=”font-762333″ text_weight=”600″ text_transform=”uppercase”]Client[/vc_custom_heading][vc_custom_heading heading_semantic=”p” text_size=”fontsize-160000″ text_space=”fontspace-286811″ text_font=”font-762333″ text_weight=”200″ text_transform=”uppercase”]Doosan Bears[/vc_custom_heading][/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”1″ overlay_alpha=”50″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/6″][vc_separator sep_color=”color-prif” icon_position=”left” el_height=”2px”][vc_empty_space empty_h=”0″][vc_custom_heading text_size=”fontsize-160000″ text_font=”font-762333″ text_weight=”600″ text_transform=”uppercase”]BX Plan[/vc_custom_heading][vc_custom_heading heading_semantic=”p” text_size=”fontsize-160000″ text_space=”fontspace-286811″ text_font=”font-762333″ text_weight=”200″ text_transform=”uppercase”]N2Shot[/vc_custom_heading][/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”1″ overlay_alpha=”50″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/6″][vc_separator sep_color=”color-prif” icon_position=”left” el_height=”2px”][vc_empty_space empty_h=”0″][vc_custom_heading text_size=”fontsize-160000″ text_font=”font-762333″ text_weight=”600″ text_transform=”uppercase”]BX Design[/vc_custom_heading][vc_custom_heading heading_semantic=”p” text_size=”fontsize-160000″ text_space=”fontspace-286811″ text_font=”font-762333″ text_weight=”200″ text_transform=”uppercase”]Toaster[/vc_custom_heading][/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”1″ overlay_alpha=”50″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/6″][vc_separator sep_color=”color-prif” icon_position=”left” el_height=”2px”][vc_empty_space empty_h=”0″][vc_custom_heading text_size=”fontsize-160000″ text_font=”font-762333″ text_weight=”600″ text_transform=”uppercase”]Publication[/vc_custom_heading][vc_custom_heading heading_semantic=”p” text_size=”fontsize-160000″ text_space=”fontspace-286811″ text_font=”font-762333″ text_weight=”200″ text_transform=”uppercase”]Doosan Bears[/vc_custom_heading][/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”1″ overlay_alpha=”50″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/6″][vc_separator sep_color=”color-prif” icon_position=”left” el_height=”2px”][vc_empty_space empty_h=”0″][vc_custom_heading text_size=”fontsize-160000″ text_font=”font-762333″ text_weight=”600″ text_transform=”uppercase”]Category[/vc_custom_heading][vc_custom_heading heading_semantic=”p” text_size=”fontsize-160000″ text_space=”fontspace-286811″ text_font=”font-762333″ text_weight=”200″ text_transform=”uppercase”]UX, Print[/vc_custom_heading][/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”1″ overlay_alpha=”50″ medium_visibility=”yes” medium_width=”0″ mobile_visibility=”yes” shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/6″][vc_separator sep_color=”color-prif” icon_position=”left” el_height=”2px”][vc_empty_space empty_h=”0″][vc_custom_heading text_size=”fontsize-160000″ text_font=”font-762333″ text_weight=”600″ text_transform=”uppercase”]Updated[/vc_custom_heading][vc_custom_heading heading_semantic=”p” text_size=”fontsize-160000″ text_space=”fontspace-286811″ text_font=”font-762333″ text_weight=”200″ text_transform=”uppercase”]2015.12.20[/vc_custom_heading][/vc_column_inner][/vc_row_inner][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column_inner column_width_percent=”100″ style=”dark” gutter_size=”3″ overlay_alpha=”50″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/1″][vc_single_image media=”45532″ media_width_percent=”100″][/vc_column_inner][/vc_row_inner][vc_empty_space empty_h=”0″ medium_visibility=”yes” mobile_visibility=”yes”][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column_inner column_width_percent=”100″ gutter_size=”1″ overlay_alpha=”50″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/3″][vc_separator sep_color=”color-prif” icon_position=”left” el_height=”2px”][vc_empty_space empty_h=”0″][vc_custom_heading text_size=”fontsize-160000″ text_font=”font-762333″ text_weight=”600″ text_transform=”uppercase”]01 Consistency[/vc_custom_heading][vc_empty_space empty_h=”1″][vc_column_text]두산베어스 브랜드 아이덴터티를 지속시킬 수 있는 일관성 있는 디자인[/vc_column_text][/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”1″ overlay_alpha=”50″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/3″][vc_separator sep_color=”color-prif” icon_position=”left” el_height=”2px”][vc_empty_space empty_h=”0″][vc_custom_heading text_size=”fontsize-160000″ text_font=”font-762333″ text_weight=”600″ text_transform=”uppercase”]02 Discrimination[/vc_custom_heading][vc_empty_space empty_h=”1″][vc_column_text]기존 디자인과 차별되고 새로운 Look & Feel을 제공할 수 있는 디자인[/vc_column_text][/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”1″ overlay_alpha=”50″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/3″][vc_separator sep_color=”color-prif” icon_position=”left” el_height=”2px”][vc_empty_space empty_h=”0″][vc_custom_heading text_size=”fontsize-160000″ text_font=”font-762333″ text_weight=”600″ text_transform=”uppercase”]03 Expandability[/vc_custom_heading][vc_empty_space empty_h=”1″][vc_column_text]두산베어스 홍보물, MD 상품 등에 용이하게 적용시킬 수 있는 디자인[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_empty_space empty_h=”3″ medium_visibility=”yes” mobile_visibility=”yes”][/vc_column][/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ row_name=”Identity Design”][vc_column width=”1/1″][vc_separator icon_position=”left”][/vc_column][/vc_row][vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”3″][vc_column column_width_percent=”100″ overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/1″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/3″][vc_custom_heading heading_semantic=”h5″ text_size=”fontsize-204116″ text_height=”fontheight-357766″ text_space=”fontspace-111509″ text_weight=”300″]잠실 야구장에서 시작된
새로운 캐치프레이즈 디자인[/vc_custom_heading][/vc_column_inner][vc_column_inner width=”2/3″][vc_column_text]2014 두산 베어스 캐치프레이즈 아이덴터티 디자인은 잠실 야구장의 원형 구조물을 단순화시켜 원근법을 그리드로 적용한 아이덴터티 디자인입니다. 두산 베어스의 심볼인 알파벳 “D”를 기본 타이포그라피로 디자인하여 기존 두산 베어스의 아이덴터티를 훼손하지 않고 유지시킬 수 있도록 디자인 하였습니다.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_empty_space empty_h=”0″ medium_visibility=”yes” mobile_visibility=”yes”][vc_row_inner][vc_column_inner column_width_percent=”100″ gutter_size=”2″ overlay_alpha=”50″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/1″][vc_single_image media=”45540″ media_width_percent=”100″ border=”yes”][vc_empty_space empty_h=”0″ medium_visibility=”yes” mobile_visibility=”yes”][/vc_column_inner][/vc_row_inner][vc_empty_space empty_h=”0″ medium_visibility=”yes” mobile_visibility=”yes”][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column_inner column_width_percent=”100″ gutter_size=”1″ overlay_alpha=”50″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/3″][vc_separator sep_color=”color-prif” icon_position=”left” el_height=”2px”][vc_empty_space empty_h=”0″][vc_custom_heading text_size=”fontsize-160000″ text_font=”font-762333″ text_weight=”600″ text_transform=”uppercase”]01 Perspective[/vc_custom_heading][vc_empty_space empty_h=”1″][vc_column_text]두산 베어스 홈구장인 잠실 야구장 구조물의 원근법을 시각화, 단순화시켜 그리드로 적용[/vc_column_text][/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”1″ overlay_alpha=”50″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/3″][vc_separator sep_color=”color-prif” icon_position=”left” el_height=”2px”][vc_empty_space empty_h=”0″][vc_custom_heading text_size=”fontsize-160000″ text_font=”font-762333″ text_weight=”600″ text_transform=”uppercase”]02 Typography[/vc_custom_heading][vc_empty_space empty_h=”1″][vc_column_text]두산 베어스 BI 심볼인 알파벳 “D”를 적극적으로 활용한 타이포그라피 디자인[/vc_column_text][/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”1″ overlay_alpha=”50″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/3″][vc_separator sep_color=”color-prif” icon_position=”left” el_height=”2px”][vc_empty_space empty_h=”0″][vc_custom_heading text_size=”fontsize-160000″ text_font=”font-762333″ text_weight=”600″ text_transform=”uppercase”]03 New Identity[/vc_custom_heading][vc_empty_space empty_h=”1″][vc_column_text]잠실 야구장의 원근법과 타이포그라피 D를 조합한 새로운 아이덴터티 디자인[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_empty_space empty_h=”4″ medium_visibility=”yes” mobile_visibility=”yes”][/vc_column][/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ back_image=”45589″ back_position=”center top” parallax=”yes” overlay_alpha=”50″ gutter_size=”0″ shift_y=”0″ row_height_pixel=”550px” css=”.vc_custom_1462887498097{padding-bottom: 0px !important;}” row_name=”Output”][vc_column column_width_percent=”100″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ gutter_size=”0″ medium_width=”0″ shift_x=”0″ shift_y=”3″ z_index=”0″ width=”1/1″][vc_single_image media=”45580″ media_width_percent=”100″ alignment=”center”][/vc_column][/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”2″ overlay_alpha=”0″ gutter_size=”3″ shift_y=”2″ row_name=”Backside”][vc_column column_width_percent=”100″ overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/1″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column_inner column_width_percent=”100″ gutter_size=”2″ overlay_alpha=”50″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/2″][vc_single_image media=”45637″ media_width_use_pixel=”yes” alignment=”center” media_width_pixel=”460″][/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”2″ overlay_alpha=”50″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/2″][vc_empty_space empty_h=”1″ medium_visibility=”yes” mobile_visibility=”yes”][vc_empty_space empty_h=”0″ medium_visibility=”yes” mobile_visibility=”yes”][vc_custom_heading heading_semantic=”h5″ text_size=”fontsize-204116″ text_height=”fontheight-357766″ text_space=”fontspace-111509″ text_weight=”300″]두산 베어스 아이덴터티 컬러인
레드와 네이비 블루[/vc_custom_heading][vc_column_text]심볼, 타이포그라피, 컬러, 마스코트와 같은 두산 베어스 BI 요소들을 적극적으로 활용함으로써 두산 베어스의 BI 최상위 개념을 훼손하지 않고, 다양한 추가적인 디자인 요소들로 브랜드 가치를 강화시킬 수 있습니다.[/vc_column_text][vc_empty_space empty_h=”1″ medium_visibility=”yes” mobile_visibility=”yes”][vc_single_image media=”45638″ media_width_use_pixel=”yes” media_width_pixel=”430″][/vc_column_inner][/vc_row_inner][vc_empty_space empty_h=”2″ medium_visibility=”yes” mobile_visibility=”yes”][/vc_column][/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”0″ bottom_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column column_width_percent=”100″ align_horizontal=”align_center” overlay_alpha=”50″ gutter_size=”2″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/1″][vc_single_image media=”45649″ media_width_percent=”100″ border=”yes”][vc_single_image media=”45650″ media_width_percent=”100″ border=”yes”][vc_single_image media=”45651″ media_width_percent=”100″ border=”yes”][vc_single_image media=”45652″ media_width_percent=”100″ border=”yes”][vc_single_image media=”45653″ media_width_percent=”100″ border=”yes”][vc_single_image media=”45654″ media_width_percent=”100″ border=”yes”][vc_single_image media=”45655″ media_width_percent=”100″ border=”yes”][vc_single_image media=”45656″ media_width_percent=”100″ border=”yes”][vc_empty_space empty_h=”4″ medium_visibility=”yes” mobile_visibility=”yes”][/vc_column][/vc_row]

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