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바볼랏 2014 컨퍼런스 서울

[vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”2″ bottom_padding=”0″ overlay_alpha=”0″ gutter_size=”3″ shift_y=”3″][vc_column column_width_percent=”100″ overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/1″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column_inner column_width_percent=”100″ gutter_size=”2″ overlay_alpha=”50″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/1″][vc_custom_heading heading_semantic=”h5″ text_size=”fontsize-204116″ text_height=”fontheight-357766″ text_space=”fontspace-111509″ text_weight=”300″ sub_reduced=”yes”]한 해의 마무리와 또 다른 시작, 바볼랏 2014 컨퍼런스[/vc_custom_heading][vc_column_text]바볼랏 컨퍼런스 서울 Babolat Conference Seoul 이 2014년 11월 12일 양재동 엘터워 메리골드홀에서 개최되었습니다. 매년 테니스 업계에 종사하는 인사들을 초청하여 신제품 발표와 사업부 활동을 공유하는 자리이기도 합니다. 30여년의 역사를 지닌 테니스 유통 배급사 유진커머스가 바볼랏 브랜드를 국내에 유통시킨지 2년이 된 2014년 컨퍼런스에는 다채로운 이벤트로 국내외 테니스 관계자들을 맞이 하였습니다.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ medium_visibility=”yes” mobile_visibility=”yes” shift_y=”0″][vc_column_inner column_width_percent=”100″ gutter_size=”1″ overlay_alpha=”50″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/6″][vc_separator sep_color=”color-prif” icon_position=”left” el_height=”2px”][vc_empty_space empty_h=”0″][vc_custom_heading text_size=”fontsize-160000″ text_font=”font-762333″ text_weight=”600″ text_transform=”uppercase”]Client[/vc_custom_heading][vc_custom_heading heading_semantic=”p” text_size=”fontsize-160000″ text_space=”fontspace-286811″ text_font=”font-762333″ text_weight=”200″ text_transform=”uppercase”]Eugene Commerce[/vc_custom_heading][/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”1″ overlay_alpha=”50″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/6″][vc_separator sep_color=”color-prif” icon_position=”left” el_height=”2px”][vc_empty_space empty_h=”0″][vc_custom_heading text_size=”fontsize-160000″ text_font=”font-762333″ text_weight=”600″ text_transform=”uppercase”]BX Plan[/vc_custom_heading][vc_custom_heading heading_semantic=”p” text_size=”fontsize-160000″ text_space=”fontspace-286811″ text_font=”font-762333″ text_weight=”200″ text_transform=”uppercase”]Yoonki Kim[/vc_custom_heading][/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”1″ overlay_alpha=”50″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/6″][vc_separator sep_color=”color-prif” icon_position=”left” el_height=”2px”][vc_empty_space empty_h=”0″][vc_custom_heading text_size=”fontsize-160000″ text_font=”font-762333″ text_weight=”600″ text_transform=”uppercase”]BX Design[/vc_custom_heading][vc_custom_heading heading_semantic=”p” text_size=”fontsize-160000″ text_space=”fontspace-286811″ text_font=”font-762333″ text_weight=”200″ text_transform=”uppercase”]Toaster[/vc_custom_heading][/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”1″ overlay_alpha=”50″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/6″][vc_separator sep_color=”color-prif” icon_position=”left” el_height=”2px”][vc_empty_space empty_h=”0″][vc_custom_heading text_size=”fontsize-160000″ text_font=”font-762333″ text_weight=”600″ text_transform=”uppercase”]Visit a Site[/vc_custom_heading][vc_custom_heading heading_semantic=”p” text_size=”fontsize-160000″ text_space=”fontspace-286811″ text_font=”font-762333″ text_weight=”200″ text_transform=”uppercase”]Pure Strike 2014[/vc_custom_heading][/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”1″ overlay_alpha=”50″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/6″][vc_separator sep_color=”color-prif” icon_position=”left” el_height=”2px”][vc_empty_space empty_h=”0″][vc_custom_heading text_size=”fontsize-160000″ text_font=”font-762333″ text_weight=”600″ text_transform=”uppercase”]Category[/vc_custom_heading][vc_custom_heading heading_semantic=”p” text_size=”fontsize-160000″ text_space=”fontspace-286811″ text_font=”font-762333″ text_weight=”200″ text_transform=”uppercase”]UX, Web, Print[/vc_custom_heading][/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”1″ overlay_alpha=”50″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/6″][vc_separator sep_color=”color-prif” icon_position=”left” el_height=”2px”][vc_empty_space empty_h=”0″][vc_custom_heading text_size=”fontsize-160000″ text_font=”font-762333″ text_weight=”600″ text_transform=”uppercase”]Upadated[/vc_custom_heading][vc_custom_heading heading_semantic=”p” text_size=”fontsize-160000″ text_space=”fontspace-286811″ text_font=”font-762333″ text_weight=”200″ text_transform=”uppercase”]2016.01.05[/vc_custom_heading][/vc_column_inner][/vc_row_inner][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/1″][vc_single_image media=”46916″ media_width_percent=”100″][/vc_column_inner][/vc_row_inner][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”1″][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/3″][vc_icon icon=”fa fa-clipboard3″ size=”fa-3x” text_size=”fontsize-160000″ text_font=”font-762333″ text_weight=”600″ text_height=”fontheight-357766″ text_reduced=”yes” title=”OVERVIEW” link=”url:%23overview||”]토스터는 바볼랏의 대표 아이덴터티 요소인 블루컬러를 확장하고 재해석하여 다양한 디자인 업무에 적용하였습니다.[/vc_icon][/vc_column_inner][vc_column_inner width=”1/3″][vc_icon icon=”fa fa-printer3″ size=”fa-3x” text_size=”fontsize-160000″ text_font=”font-762333″ text_weight=”600″ text_height=”fontheight-357766″ text_reduced=”yes” title=”PRINT DESIGN” link=”url:%23print-design||”]초청장, 다이어리, 프리젠테이션, 공간기획, 카달로그를 디자인 제작하여 다양한 브랜드 경험을 이끌어내고자 하였습니다.[/vc_icon][/vc_column_inner][vc_column_inner width=”1/3″][vc_icon icon=”fa fa-tools” size=”fa-3x” text_size=”fontsize-160000″ text_font=”font-762333″ text_weight=”600″ text_height=”fontheight-357766″ text_reduced=”yes” title=”DISPLAY DESIGN” link=”url:%23display-design||”]바볼랏 특유의 컨퍼런스 공간연출을 위해 다양한 형태의 플래카드 디자인 제작하여 디스플레이 하였습니다.[/vc_icon][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column width=”1/1″][vc_empty_space empty_h=”1″ medium_visibility=”yes” mobile_visibility=”yes”][vc_empty_space empty_h=”2″ medium_visibility=”yes” mobile_visibility=”yes”][vc_separator icon_position=”left”][/vc_column][/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”2″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ row_name=”Overview”][vc_column column_width_percent=”100″ overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/1″][vc_row_inner][vc_column_inner column_width_percent=”100″ gutter_size=”1″ overlay_alpha=”50″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/1″][vc_empty_space empty_h=”3″ medium_visibility=”yes” mobile_visibility=”yes”][vc_separator sep_color=”color-prif” icon_position=”left” el_height=”2px”][vc_empty_space empty_h=”0″][vc_custom_heading text_size=”fontsize-160000″ text_font=”font-762333″ text_weight=”600″ text_transform=”uppercase”]Overview[/vc_custom_heading][/vc_column_inner][/vc_row_inner][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/1″][vc_custom_heading heading_semantic=”h5″ text_size=”fontsize-109470″ text_height=”fontheight-357766″ text_space=”fontspace-781688″ text_weight=”400″ sub_reduced=”yes” subheading=”하루동안 진행되는 바볼랏 2014 컨퍼런스에서 많은 볼거리와 다양한 브랜드 경험을 이끌어내기 위해 다양한 미디어를 이용한 브랜딩 기획이 필요하였습니다. 한정된 일정에서 초청장, 카달로그와 같은 인쇄물, 행사장에서 노출시킬 영상자료, 제품 설명회와 같은 발표자료 등등의 다양한 디자인 업무를 효율적으로 진행시켜야 했습니다.”]한정된 시간과 장소에 많은 볼거리와 다양한 브랜드 경험을 제공하기 위해 어떠한 노력이 있었나요 ?[/vc_custom_heading][vc_single_image media=”46920″ media_width_percent=”100″ border=”yes”][/vc_column_inner][/vc_row_inner][vc_empty_space empty_h=”2″ medium_visibility=”yes” mobile_visibility=”yes”][/vc_column][/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column width=”1/1″][vc_empty_space empty_h=”2″ medium_visibility=”yes” mobile_visibility=”yes”][vc_separator icon_position=”left”][/vc_column][/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”2″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ row_name=”Print Design”][vc_column column_width_percent=”100″ overlay_alpha=”50″ gutter_size=”2″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/1″][vc_row_inner][vc_column_inner column_width_percent=”100″ gutter_size=”1″ overlay_alpha=”50″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/1″][vc_empty_space empty_h=”3″ medium_visibility=”yes” mobile_visibility=”yes”][vc_separator sep_color=”color-prif” icon_position=”left” el_height=”2px”][vc_empty_space empty_h=”0″][vc_custom_heading text_size=”fontsize-160000″ text_font=”font-762333″ text_weight=”600″ text_transform=”uppercase”]Print Design[/vc_custom_heading][vc_empty_space empty_h=”1″ desktop_visibility=”yes”][/vc_column_inner][/vc_row_inner][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”1″][vc_column_inner width=”1/1″][vc_custom_heading heading_semantic=”h5″ text_size=”fontsize-109470″ text_height=”fontheight-357766″ text_space=”fontspace-781688″ text_weight=”400″ sub_reduced=”yes” subheading=”인쇄관련 업무와 같은 경우, 바볼랏 2014 컨퍼런스 행사를 알리는 초대장을 디자인하고 제작하는 일부터 시작되었습니다. 매년 연말에 진행되는 행사인 만큼 참석하는 하객들에게 행사 기념품으로 다이어리를 제작하기도 하였습니다. 또한 행사의 핵심이 되었는 바볼랏 신제품 발표를 위한 PPT 자료에는 다양한 인포그래픽 Infographic 디자인과 영상자료에 필요한 디자인 업무가 병행되었습니다. 마지막으로 내년 바볼랏 신제품 마케팅 활동에 필요한 제품 카달로그 제작도 함께 진행되었습니다.”]컨퍼런스 행사를 위해 진행했던 인쇄 디자인 업무에 대해 간략히 소개해주세요.[/vc_custom_heading][vc_empty_space empty_h=”1″][/vc_column_inner][/vc_row_inner][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”3/4″][vc_single_image media=”46921″ media_width_percent=”100″ border=”yes”][vc_single_image media=”46944″ media_width_percent=”100″ border=”yes”][/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”2″ overlay_alpha=”50″ medium_width=”0″ align_mobile=”align_left_mobile” shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/4″][vc_custom_heading text_size=”fontsize-160000″ text_height=”fontheight-357766″ text_font=”font-762333″ text_weight=”600″ text_transform=”uppercase”]Print 01
Invitation Card[/vc_custom_heading][vc_column_text]바볼랏 2014 컨퍼런스 초청장 디자인. 바볼랏의 컬러 아이덴터티인 블루 계열과 2014 컨퍼런스 로고 아이덴터터를 적극적으로 반영하여 초청장을 받아보는 사람이 참석하기 전부터 브랜드 경험을 제공받을 수 있도록 기획된 디자인[/vc_column_text][vc_empty_space empty_h=”1″ desktop_visibility=”yes”][/vc_column_inner][/vc_row_inner][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”1″][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”3/4″][vc_single_image media=”46922″ media_width_percent=”100″ border=”yes”][/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”2″ overlay_alpha=”50″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/4″][vc_custom_heading text_size=”fontsize-160000″ text_height=”fontheight-357766″ text_font=”font-762333″ text_weight=”600″ text_transform=”uppercase”]Print 02
Diary[/vc_custom_heading][vc_column_text]바볼랏 2014 컨퍼런스 다이어리. 커버 디자인과 속지 디자인 일부[/vc_column_text][vc_empty_space empty_h=”1″ desktop_visibility=”yes”][/vc_column_inner][/vc_row_inner][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”1″][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”3/4″][vc_single_image media=”46923″ media_width_percent=”100″ border=”yes”][/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”2″ overlay_alpha=”50″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/4″][vc_custom_heading text_size=”fontsize-160000″ text_height=”fontheight-357766″ text_font=”font-762333″ text_weight=”600″ text_transform=”uppercase”]Print 03
PPT Documents[/vc_custom_heading][vc_column_text]바볼랏 신제품과 사업부 설명회 자료가 포함된 컨퍼런스 발료자료는 컨퍼런스 모든 참석자들에게 제공되었습니다.[/vc_column_text][vc_empty_space empty_h=”1″ desktop_visibility=”yes”][/vc_column_inner][/vc_row_inner][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”1″][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”3/4″][vc_single_image media=”46924″ media_width_percent=”100″ border=”yes”][vc_single_image media=”46925″ media_width_percent=”100″ border=”yes”][/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”2″ overlay_alpha=”50″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/4″][vc_custom_heading text_size=”fontsize-160000″ text_height=”fontheight-357766″ text_font=”font-762333″ text_weight=”600″ text_transform=”uppercase”]Print 04
Catalogue[/vc_custom_heading][vc_column_text]바볼랏 2014 컨퍼런스 서울에서 제공된 바볼랏 제품 카달로그[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column width=”1/1″][vc_empty_space empty_h=”3″ medium_visibility=”yes” mobile_visibility=”yes”][vc_separator icon_position=”left”][/vc_column][/vc_row][vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ row_name=”Display Design”][vc_column width=”1/1″][vc_row_inner][vc_column_inner column_width_percent=”100″ gutter_size=”1″ overlay_alpha=”50″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/1″][vc_empty_space empty_h=”3″ medium_visibility=”yes” mobile_visibility=”yes”][vc_separator sep_color=”color-prif” icon_position=”left” el_height=”2px”][vc_empty_space empty_h=”0″][vc_custom_heading text_size=”fontsize-160000″ text_font=”font-762333″ text_weight=”600″ text_transform=”uppercase”]Display Design[/vc_custom_heading][/vc_column_inner][/vc_row_inner][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column_inner width=”1/1″][vc_custom_heading heading_semantic=”h5″ text_size=”fontsize-109470″ text_height=”fontheight-357766″ text_space=”fontspace-781688″ text_weight=”400″ sub_reduced=”yes” subheading=”바볼랏 2014 컨퍼런스 행사장 주변에 꾸며진 대형 현수막인 플래카드 Placard 제작에 많은 신경을 썼던 것 같습니다. 스포츠 관련 전시 공간의 분위기 연출을 위해 다양한 형태의 플래카드를 디자인하게 되었습니다. 특히, 2015년도에 출시되는 바볼랏 신제품에 대한 적극적인 홍보와 노출를 위해 다양한 공간에 기획 전시하였습니다.”]바볼랏 컨퍼런스 행사를 위한 디스플레이 디자인에서 특별히 신경썼던 부분이 있다면요 ?[/vc_custom_heading][vc_single_image media=”46926″ media_width_percent=”100″][/vc_column_inner][/vc_row_inner][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”1″][vc_column_inner column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”3/4″][vc_single_image media=”46927″ media_width_percent=”100″][vc_single_image media=”46928″ media_width_percent=”100″][vc_single_image media=”46929″ media_width_percent=”100″][vc_single_image media=”46930″ media_width_percent=”100″][/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”2″ overlay_alpha=”50″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/4″][vc_custom_heading text_size=”fontsize-160000″ text_height=”fontheight-357766″ text_font=”font-762333″ text_weight=”600″ text_transform=”uppercase”]Display 01
Placard Design[/vc_custom_heading][vc_column_text]바볼랏 2014 컨퍼런스 서울이 열린 양재동 엘타워 5층 메리골드 홀 외부 디스플레이 디자인[/vc_column_text][vc_empty_space empty_h=”1″ desktop_visibility=”yes”][/vc_column_inner][/vc_row_inner][vc_empty_space empty_h=”4″ medium_visibility=”yes” mobile_visibility=”yes”][/vc_column][/vc_row]

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